DELASALLE HIGH SCHOOL CUSTOM BACKDROP

I got to really dig in some archives at DeLaSalle High School (downtown Minneapolis) to make a custom media backdrop that highlights both 100+ years of tradition and modern competitiveness. Yearbooks, class photos, and varsity jackets were all mined for old school logos. Thanks to the team at Dolan Printing for helping with the final physical product.

Scroll to the end of the slideshow for process images.

INK-STAINED HANDS

Ink-Stained Hands is my book that I wrote and designed in the summer of 2016. It's a 72-page look at the journalism industry past and present, through the eyes of nine industry veterans. I personally interviewed each subject, shot all of the photography, painted all of the textures and laid out all of the pages.

BC FURNISHINGS BRANDING

BC Furnishings is a small business based out of St. Paul that helps furniture seekers with small jobs; sometimes it's moving an item or two, and sometimes it's buying a couch out of the showroom. As requested by the owner, I created the branding and marketing materials from scratch.

BOTTINEAU LOOKBOOK

Bottineau is the clothing brand I conceptualized into a lookbook with my photography and layout design. Using vintage type from matchbooks and tobacco cards, I printed a set of shirts and coordinated nighttime photo shoots. From there, I laid out the photos and produced a pamphlet that would stand out when dropped off at retailers.

FREELANCE LOGOS

DIG THIS FESTIVAL

The Dig This Festival is a fictional marketing project where I covered every aspect of branding a microgenre film festival from concepts and research to presentation and printing. In this festival, four films that all have to do with digging are spread out over the course of a day. Everything has been considered, including location, schedule, influences and assets. What I produced was an all-encompassing brand kit.

TRAINING NUGS

"Training Nugs" was a product concept created for class with the restriction of using just four colors. I combined photography, illustration, design and packaging for a functional treat for a cat or dog.

RETROACTIVE POSTERS

Posters inspired by the cut-out/Xerox look of 1970s/80s punk rock, using my own photos from past concert assignments.

ALBERT'S BASEMENT BREW

"Albert's Basement Brew" is a reaction to the marketing trend of complicated, ornate beer packaging designs that often obscure the actual beer name or type. What if things were stripped down and ultra-simple? That's where the story of Albert comes in, a La Crosse, Wisc. local "legend" who finally decided to self-bottle his own basement brew. Utterly simple and down-to-earth, Albert's packaging would be a hit among college students and other folks seeking a simple drink.